Your small business website should not only be search engine friendly but user (customer) friendly. Help visitors know who you are, what you do, what you offer, and how their wants and needs can be provided by you. Make your website effective and easy to use. Don’t keep them guessing and then moving on to the next website. Here are some tips for creating a good small business website:
Clearly let visitors know who you are and what you offer. Your home page should have this information clearly and succinctly stated.
Choose a domain name that is simple and easy to remember. Think of it as your brand. Remember to KISS. “Keep it simple, Silly.” If you sell appliances, for instance, choose something such as browne-appliances.com instead of BBrowne.com. Unless you’re already a big name, no one is going to know what BBrowne is and what they type into the search engines will not be BBrowne but, perhaps, “Kenmore appliances”.
Make it easy for visitors to move around on your site. Have a good site map that helps guide them so that they don’t get confused and lost in the pages of your website. Be sure links lead to where they should lead, etc.
Provide customer feedback and testimonials. List full names and full details. Should visitors want to check on the quality of your products and/or services, they know who they can contact.
Make sure your contact information is easy to find and that it is accurate.
Persuade them to take action and make it easy for them to do so, right now. Some examples include having a coupon available at the site (via a promo code, for instance), a free newsletter,and/or a “buy it now for only $19.95”. Let them know what you want them to do and make it easy for them to take action at the very moment they are visiting your site.