The Internet has brought on a whole new way of socializing, connecting, and meeting people from all over the world. The Internet has introduced us to social media and social networking websites. It’s very easy to connect to people locally, regionally, nationally, and internationally. Yet in this fast-paced world of technology, it’s too easy to forget that it’s not about a popularity contest to how many people who can connect with and how fast you can connect to them.
Social media and social networking is about building connections. Building the connection means working to nurture a relationship whether it’s an old friendship, a new friendship, a business connection or other connections. It takes time to learn about someone and to learn what they do. It takes time to develop trust and loyalty. This is particularly true when using social media for building your business as many companies (big or small, new or well established) do.
Social media is about beginning a “conversation” with “Nice to meet you. I like your profile pic.” Yet as you create your social networking community of various individuals, businesses, and groups take the time to build the connection. This is how you develop mutual trust and support. As others get to know you and trust you, they’ll refer people they know to you and your business and you’ll do the same. You’ll be able to promote your brand and market to people who have grown to know you.
So don’t forget that social media is not just for personal use; personal social networking. It’s also for business and commercial use too. And the most important thing is that social networking is about building connections and relationships and this takes commitment, work, and time. Yet it will bring you back an excellent ROI!