As with any relationship, business relationships need to be nurtured. Whether the relationship is a friendship, a partnership, an employer/employee working together, or a contact that you’ve established online and are developing the connection, business relationships need to be nurtured.
In today’s world where it is so easy to connect with hundreds, even thousands of people, by simply sending an invitation and/or just accepting, the business of nurturing relationships can take a back seat. So what if you have thousands of friends on Facebook and even more following you on Twitter? Your popularity contest or “celebrity” status with all these numbers means nothing without building up that connection into something that is a win-win for both or all parties.
Some have even stated that they do not want to respond to their Facebook followers as they want to do what Justin Bieber does and have that celebrity presence. Well, if this is your case, reality is that you are not an A-celebrity and most likely, Justin does have someone managing his social media accounts. If he doesn’t, he will sooner or later.
Regardless, his business is the business of entertainment and reaching out to his audience, fans, and followers means constant music and videos. He does so using YouTube. So in reality, he is taking care of his social media.
Now back to us normal folks, we do have to nurture our connections into business relationships. And the relationship should be mutual where both are getting benefits.
If you do not understand building relationships or have the time to connect and communicate with your contacts and followers, do yourself a favor and find the right expert to help you. This is worth the investment.