The Internet is going mobile as an increasing number of people are logging on to the Internet using mobile devices. These devices range from SmartPhones to iPad as well as other technological inventions. Many companies and businesses have applications that can be downloaded to make the mobile experience happen.
It seems like soon if you don’t have a mobile website then this will be the same as not having a website a few years ago and even earlier, as not having a business card many, many years ago.
It’s not enough to have a mobile site and mobile application but the right-now experience for users must be fast, accurate and must allow mobile Internet users to do what they want to do (whether it is opening a website or conducting a banking transaction) when they want to do it. People who are going online using their cell phones or other devices usually do so when they are waiting in line such as they’re walking on the street in the city and they’ve come to a light and have to wait for the cars to go by before crossing. Others may be checking out at the grocery line. These are the times when they are most likely wanting to do something online with their smart phones, iPad, or other such inventions so the time allotted is usually very short.
Therefore, just offering mobile services and having a mobile website is not enough. in the short allotted time that they have. The experience must be very good. If the apps and sites takes a long time to open or if the transaction isn’t fast and smooth, users will get frustrated and then word of mouth feedback will spread like wild fire. Consider that for every user who has a bad experience, he/she will tell about twelve other people so that reach averages to about thirteen people for one bad mobile Internet experience.
As the number of smart phones users and iPad users dramatically increase, more applications are being developed. Businesses, companies, advertisers, and individuals are catching on to this rapid increase. For instance, Bank of America has successfully given itself a good reputation of being the most high tech bank and this is because of their mobile app as well as the high rate of successful mobile experience.
Once again, despite the amazing apps that are out there, it’s more about a killer mobile experience that allows users to do what they want when they want. Their expectations are high as they are on the go and that is the whole point of theses devices. They want mobile websites to be ready 24/7, deliver great response without delay, and is reliable and consistent.