Dress for Success by John T Molloy is a popular book. The author successfully shows how important it is to present yourself professionally and personally. It is true that the best dressed individuals who have the best presentation have much more chances of gaining success and respect. Even if mere perception by how you look, what you wear, and how you present yourself is the driving force than so be it, as it works.
This also applies to online and the Internet. How you present yourself makes a huge difference. It is often stated that you have an average of four seconds to grab online visitors’ attention and to hold it. So how you dress and your appearance online may even be more important than in reality as the online competition is very fierce. So don’t neglect what you present to your online connections, visitors, and target audience.
Yet how do you stand out way above the competion and amongst the billions of other websites and online profiles? How do you get search engines to find your photographs and images and rank them high?
By insuring that everything you post and allow to be posted is professional, personable, and reveals the true you. Make sure that what you post online is consistent through and through. From your profile piture to your profile information and website content, these should all be consistently impressive. Your references, recommendations, portfolio, resume, and cover letters should also have the same quality. Your postings and comments should be consistent too as all of these and more make up your online dress.
Use all the online tools such as social media and online marketing tactics to establish your well-earned spotlight in the Internet world. Blogs, articles, and press releases can and shoud be used frequently to tell the world who you are, what you can contribute, and that you can meet their needs.
E-dressing for success allows you to demonstrate that your an industry expert and one who communicates with his/her followers and connections. With the Internet, be a mover and a shaker. So it is truly crucial that what you put on (online, that is) helps you to gain success. Therefore, dressing for success is more important in today’s technological world than ever before.