Promoting yourself (the same as branding yourself) is even more important than ever before. With so much competition and people tightening their wallets, it is important that you self promote. The great news is that the Internet allows you to promote yourself (and your business) easily and affordably.
Using the Internet and various Internet tools will help you increase your visibility and traffic to your website and other accounts (such as social media). Promoting you will increase your chances of getting connected with industry experts, decision makers, management, and people you would otherwise not be able to reach. By promoting yourself, you will get more exposure, more gigs, sales, return on investment, and conversions.
Basically, by self promoting (or branding yourself), you are telling the world who you are, what you do, and what you have to offer to them. You’re introducing yourself to those who you can connect with and those who want to connect with you in order to make things happen for your business. Branding allows you to increase your professionalism.
Some people have a very difficult time with self promotion as they say it is not their personality and/or that it seems arrogant. True and accurate self promotion is not boastful, untruthful, or arrogant. Self promotion should not be about twisting the truth and exaggerating. If this dishonest way of promoting is what you’re doing and using, then you should feel uncomfortable about it. Besides, people will check you out to determine whether or not you are who you say you are. They will check out your references and credentials.
Finally, if you’re timid about promoting yourself or you don’t have the time or know-how, be sure to invest in this very important aspect of you and your business. There are many professionals out there who specialize in promoting others. In some cases, it is crucial that you have another company or individual promote you. One such example is an actor or a musician who needs to not only be free to continue acting or creating music, he/she also need to be represented as professionally as possible. By having another party do the promotion and PR, the artist not only appears more professional and serious, the artist is more professional and serious.