There are several social networking sites floating around the internet right now, but which one will help your business grow? In 2003, a social networking site was created specifically for professionals. It is called LinkedIn. Entrepreneurs, business owners and their employees should create an account on LinkedIn.
The creation of LinkedIn was for the purpose of making connections with other businesses around the country and the world, to network and share ideas. It is geared toward those in business. The connections you make on LinkedIn can help further your career and bring in new clients.
LinkedIn can benefit you and your business with:
1. Lead Generation
Turning your leads into customers or clients will increase significantly with networking. LinkedIn lets you network with others who are in complimentary industries and who share your interests with groups. You can also connect with people you already know and they can introduce you to people they are connected with.
2. Watch Your Competition
It’s important to see what your competition is doing. LinkedIn lets you view your competition’s clients, references and recommendations, which may not be otherwise available.
3. Greater Visibility
Google indexes your LinkedIn profile. This means your business will have a large web presence. By having a large web presence, your business can be found by doing a Google search for companies in your industry. You need to use this option to make your company more visible to your potential clients.
4. Conduct Market Research
With LinkedIn, you can conduct market research with your target audience. You can search LinkedIn to find out how much of a demand there is for your type of business. LinkedIn also offers a Q & A feature. Take advantage of this feature because this is where you can ask questions and receive feedback from your potential customers or clients.
You can connect to people you already know, and you can ask them to introduce you to the people know who will be beneficial to your business. Having your connections introduce you to their other connections will greatly improve your credibility in the business world.
With LinkedIn, your connections have the option of recommending you and/or your business to the rest of the network. Word of mouth is the best kind of marketing so use it to your advantage. Your recommendations will have the potential to increase your chances of getting new clients or customers.
LinkedIn is the social networking site to assist in promoting your business. It will also help to build long-term business relationships that could become profitable for you and your connections. If all of the companies on the Fortune 500 list use LinkedIn, there must be a good reason.